This Privacy Policy describes how EYESHELLS (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from eyeshells.com (the “Site”).

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

Personal Information We Collect

When you visit the Site, place an order, create an account, upload prescription information, or contact us for support, we may collect certain information from you. “Personal Information” means information that identifies, relates to, describes, or can reasonably be linked to an individual.

Device and Usage Information

• Examples of information collected: browser type and version, IP address, time zone, device information, cookie information, pages or products viewed, search terms, referring website, and information about how you interact with the Site.
• Purpose of collection: to load the Site correctly, improve Site performance, understand customer behavior, prevent fraud, and optimize our services.
• Source of collection: collected automatically when you access the Site using cookies, pixels, log files, and similar technologies.
• Disclosure for a business purpose: shared with service providers such as Shopify, analytics providers, advertising partners, and other technology providers that help us operate and improve the Site.

Order and Customer Information

• Examples of information collected: name, billing address, shipping address, email address, phone number, order details, payment confirmation details, and customer account information. Payment card details are processed by our payment providers and are not stored directly by EYESHELLS.
• Purpose of collection: to process your order, confirm payment, arrange shipping, provide invoices or order confirmations, communicate with you, prevent fraud, provide customer support, and fulfill our contractual obligations to you.
• Source of collection: collected directly from you.
• Disclosure for a business purpose: shared with Shopify, payment processors, shipping carriers, fulfillment partners, fraud prevention providers, and other service providers necessary to complete your order.

Prescription, Lens, and Eyewear Information

• Examples of information collected: prescription values, pupillary distance (PD), lens type, lens index, tint or coating selections, uploaded prescription images, order notes, and related customer service messages.
• Purpose of collection: to make or verify prescription lenses, confirm order details, provide customer support, and reduce the risk of prescription or lens-production errors.
• Source of collection: collected directly from you, from information you enter at checkout, from uploaded files, or from messages you send to us.
• Disclosure for a business purpose: shared only as needed with our optical lab, fulfillment partners, customer support tools, and service providers involved in processing your order.

Customer Support Information

• Examples of information collected: your name, email address, order number, photos or videos you provide, return or exchange information, messages, and any other information you choose to provide when contacting us.
• Purpose of collection: to respond to your questions, provide after-sales service, process returns or exchanges, investigate order issues, and improve our customer support.
• Source of collection: collected directly from you.
• Disclosure for a business purpose: shared with customer support providers, Shopify, fulfillment partners, shipping carriers, and other service providers when necessary to resolve your request.

Minors

The Site is not intended for direct use or purchases by children under the age of 16. Some products on the Site may be suitable for children, but purchases should be made by a parent or legal guardian. We do not knowingly collect Personal Information directly from children without appropriate consent. If you believe that a child has provided us with Personal Information, please contact us so we can take appropriate action.

How We Use Personal Information

We use your Personal Information to provide our products and services, including to:

• Operate and maintain the Site;
• Process payments and fulfill orders;
• Make, verify, and ship eyewear and prescription lenses;
• Communicate with you about your order, account, return, exchange, or customer service request;
• Detect and prevent fraud, abuse, and security incidents;
• Improve our products, services, Site layout, and customer experience;
• Send marketing communications when permitted by law or with your consent;
• Comply with legal obligations and enforce our policies.

Sharing Personal Information

We share Personal Information with trusted service providers only when necessary to operate our business, fulfill orders, provide customer support, improve our Site, or comply with legal obligations.

For example, we may share information with:

• Shopify: We use Shopify to power our online store. You can learn more about how Shopify handles Personal Information at https://www.shopify.com/legal/privacy.
• Payment providers: to securely process payments and prevent fraud.
• Shipping carriers and fulfillment partners: to prepare, ship, and deliver your order.
• Optical lab and production partners: to manufacture prescription lenses and eyewear according to your order details.
• Customer support and email service providers: to communicate with you and respond to your requests.
• Analytics and advertising providers: to understand Site performance, measure advertising effectiveness, and provide more relevant marketing where permitted.
• Legal or regulatory authorities: when required to comply with applicable laws, regulations, court orders, subpoenas, lawful requests, or to protect our rights.

Advertising and Analytics

We may use analytics and advertising tools, including cookies, pixels, and similar technologies, to understand how visitors use the Site, measure marketing performance, and provide advertisements that may be more relevant to you.

These tools may collect information about your use of the Site, products viewed, pages visited, purchases, and interactions with our advertisements. Depending on your location and applicable privacy law, certain uses of cookies, pixels, analytics tools, or advertising technologies may be considered “targeted advertising,” “sharing,” or similar terms.

You can control cookies through your browser settings. You may also opt out of some targeted advertising through the following services:

• Google: https://www.google.com/settings/ads/anonymous
• Facebook/Meta: https://www.facebook.com/settings/?tab=ads
• Digital Advertising Alliance: https://optout.aboutads.info/

Do Not Sell or Share Personal Information

We do not sell your Personal Information in exchange for money.

Like many online stores, we may use cookies, pixels, analytics tools, or advertising technologies to understand how visitors use our Site, measure advertising performance, and show more relevant advertisements. Depending on your location and applicable privacy law, some of these activities may be considered “sharing,” “targeted advertising,” or a “sale” of Personal Information.

You may contact us at service@eyeshells.com to request more information or to opt out of certain advertising, sharing, or sale-like uses where required by applicable law.

Legal Bases for Processing Personal Information

If you are located in the European Economic Area, the United Kingdom, or another region with similar data protection laws, we process your Personal Information under one or more of the following legal bases:

• Your consent;
• The performance of a contract with you, such as processing and fulfilling your order;
• Compliance with our legal obligations;
• Our legitimate interests, such as improving our services, preventing fraud, and providing customer support, where those interests do not override your rights and freedoms.

Retention

We retain Personal Information for as long as necessary to provide our services, fulfill orders, comply with legal and tax obligations, resolve disputes, prevent fraud, enforce our agreements, and maintain business records.

If you request deletion of your Personal Information, we will take reasonable steps to delete or anonymize the information unless we are required or permitted to retain it by law or for legitimate business purposes.

International Transfers

EYESHELLS operates internationally, and our service providers may process Personal Information in countries outside of your country of residence, including China, the United States, Canada, and other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer Personal Information internationally, we take reasonable steps to protect the information in accordance with applicable law.

Automatic Decision-Making

We do not use fully automated decision-making that has a legal or similarly significant effect on you. Shopify and our payment or fraud prevention providers may use limited automated processing to detect and prevent fraud, such as identifying repeated failed transactions or suspicious payment activity.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your Personal Information. These may include the right to:

• Access the Personal Information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your Personal Information;
• Request a copy of your Personal Information;
• Object to or restrict certain processing activities;
• Opt out of certain targeted advertising, sharing, or sale-like uses as defined by applicable law;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at service@eyeshells.com. We may need to verify your identity before processing your request.

If you are a California resident, you may have additional rights under California privacy laws, including the right to know what Personal Information we collect, use, disclose, or share; the right to request deletion or correction; and the right to opt out of certain sale or sharing activities as defined by law. We will not discriminate against you for exercising your privacy rights.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use cookies and similar technologies to operate the Site, remember your preferences, keep your cart active, process checkout, improve Site performance, analyze traffic, prevent fraud, and support advertising or marketing activities.

Cookies may include:

• Necessary cookies: required for the Site to function, including cart, checkout, customer login, and security features.
• Performance and analytics cookies: help us understand how visitors use the Site and improve the shopping experience.
• Advertising cookies: help us measure advertising performance and provide more relevant ads where permitted.
• Preference cookies: remember choices such as region, language, or other browsing preferences.

You can control and manage cookies through your browser settings. Please note that blocking or deleting cookies may affect your shopping experience and some parts of the Site may not function properly.

For more information about cookies and how to manage them, you may visit https://www.allaboutcookies.org.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” browser signals, we do not currently alter our data collection and use practices when we detect such a signal from your browser.

Data Security

We take reasonable administrative, technical, and organizational measures to protect your Personal Information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, your Personal Information, or your privacy rights, please contact us by email:

Email: service@eyeshells.com

Mailing Address:
Eyeshells Ltd.
Zhong Hai Yu Jing Wan, Apt 2, Room 1905
Suzhou, Jiangsu 215000
China

Last updated: June 11, 2026